Digital Business strategy
Digitalization affects almost every organization. Whether it involves automating your processes or even developing new services, technology offers opportunities and also imposes new demands. At the same time, organizations face pressure to change—ranging from evolving customer expectations and regulations to new technologies and increasing IT costs. This calls for a reassessment of direction and choices—and a digital strategy that provides guidance.
A digital strategy serves as the roadmap for the coming years. It bridges your organizational ambitions with the smart use of technology, where IT optimally supports your organization, employees, and customers. At Highberg, we help you formulate this strategy clearly and with broad support: by translating relevant trends into your practical context, collaborating with all stakeholders, and ensuring actionable steps toward a future-proof organization. Moreover, the strategy is not static but ‘living’: a guiding document that is agile and evolves with you in a changing world.
Achieving organizational goals requires a new vision and a clear and realizable strategy. You build the bridge between your primary processes and IT through a Digital Business Strategy.
This Digital Business Strategy is your guide to take the right steps in the coming years to become future-proof. The focus is on properly supporting your organization, employees and customers through smart IT.
Realizing the Digital Business Strategy and guiding the transformation towards it requires skill in steering; the strategy must take the environment into account, it gives direction to policy and it ensures whether or not to move along with trends in the internal and external environment. The Digital Business Strategy also provides tools to implement it, through concrete steps to get closer to the dot on the horizon. The art of steering is also applicable when adjusting the vision and strategy, because the world changes and your organization, but also your strategy, must move with it or be agile. This means that the strategy must be “alive” and changed when the situation demands it.
In order for a Digital Business Strategy to land well, and with support, in your organization, it is important to include the right stakeholders from the beginning in a well-tuned process.
Realizing the Digital Business Strategy and guiding the transformation towards it requires skill in steering; the strategy must take the environment into account, it gives direction to policy and it ensures whether or not to move along with trends in the internal and external environment. The Digital Business Strategy also provides tools to implement it, through concrete steps to get closer to the dot on the horizon. The art of steering is also applicable when adjusting the vision and strategy, because the world changes and your organization, but also your strategy, must move with it or be agile. This means that the strategy must be “alive” and changed when the situation demands it.
In order for a Digital Business Strategy to land well, and with support, in your organization, it is important to include the right stakeholders from the beginning in a well-tuned process.
What can we do?
Digital strategy
An effective digital strategy starts with the question: how does digitalization contribute to realizing your mission and vision? We help you make sharp choices and translate your organizational ambitions into concrete, achievable steps. We ensure integration of digitalization into policy, processes, and collaboration. Together, we create a strategy that goes beyond paperwork and functions as a compass—anchored with management, executives, and employees.
Our approach begins with a clear understanding of relevant developments inside and outside your organization. We translate societal movements, technological trends, and internal ambitions into an inspiring vision of how technology and data can strengthen your services. From there, we guide you in making smart strategic choices that provide direction and generate energy. We then help you concretize those choices into a realistic roadmap, with clear deliverables for the short and long term, as well as governance and ownership within the organization. This way, you gain control over your digital future—with focus, support, and an effective approach.
A Highberg client story
Highberg helps Van 't Hek with Digital Business Strategy
Highberg worked with various key stakeholders at Van 't Hek to set up a digital business strategy. By means of analyses, scans, interviews and workshops, the environment of Van 't Hek was mapped and how Van 't Hek acts on this based on its strategy. The organization, IT policy and current IT projects were examined and opportunities for improvement were identified.
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