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How Highberg partnered with Philips to enable behavioral change through gamified learning

From Awareness to Action:

<p>The team from Philips Continuous Improvement approached Highberg with a clear question: how can we ensure that integrated ways of working are not only understood but also adopted and sustained in daily team routines across locations? This whitepaper describes how we co-designed a gamified, behavior-driven intervention that led to measurable results.</p>

Whitepaper Highberg and Philips: From Awareness to Action

<p>Get in touch with <a href="https://highberg.com/people/jonne-tillema" target="_blank" rel="noreferrer noopener">Jonne Tillema</a> or <a href="https://highberg.com/people/elselieke-van-aken" target="_blank" rel="noreferrer noopener">Elselieke van Aken</a>. </p>

The challenge for Philips is to involve all employees in the execution of commitments

The Philips Sustainability Challenge​

The philips sustainability challenge

<p>In 2020, Philips announced its ESG commitments for 2025: a comprehensive set of key commitments and ambitious targets across all the environmental, social and corporate governance (ESG) dimensions. Currently, the main challenge for Philips is to involve all employees in the execution of these commitments. This requires employees to become aware of the ESG commitments and ambitions, understand how they can contribute from their own role and context, and adopt and execute new behaviors. ​</p>

Jody Pietersz

The Philips sustainability challenge​

How do you get people to be willing to change their behavior?

Sustainable behavioral change - how it sticks

sustainable-behavioral-change-this-is-how-it-sticks

<p>How do you get people to be willing to change their behavior? In a way that the new behavior is permanent? At Highberg, we know that sustainable behavioral change requires more than a smart intervention. You have to change the drivers of behavior. </p>

Sjoerd Hogenbirk

Sustainable behavioral change - this is how it sticks

Would you like to change your organizational culture?

Change your organizational culture

<p>Culture is a fairly vague concept, yet everyone manages to give it a description. You probably recall the observing attitude that arises when you enter another family's home, visit another country, or experience the dynamics of a group for the first time. (Un)consciously, you take note of what is or isn't customary. <br />What is being discussed here? What is valued? Or what isn't? What behavior or story can you expect a positive reaction to? In addition to families, countries, and groups of people, organizations also have their own culture. (Un)written rules set boundaries for employees' behavior in the background. If you want to develop your organizational culture, you must bring these unwritten rules out of the shadows and make them explicit. Therefore, Highberg's approach is aimed at converting the versatility of culture into behavior and concrete roles, creating control over the desired cultural change and the implementation and support of this change. </p>

Riet Smits

Lianne Swenne

Would you like to change your organizational culture? Make desired behavior explicit and bring unwritten rules out of the shadows!

Gamification is a scalable change approach to achieve sustained desired behavior

Gamification for behavioural change

whitepaper-gamification-for-behavioural-change

<p>Gamification is a scalable change approach to achieve sustained desired behavior and improve performance in the workplace. </p>

Whitepaper: Gamification for behavioural change

For an effective game fulfilling the conditions is crucial.

The 6 ingredients of an effective game

whitepaper-the-6-ingredients-of-an-effecitve-game

<p>To ensure that a game is truly effective and contributes to organizational objectives, fulfilling the conditions is crucial. </p>

<p>In an era of constant transformation, organizations are under pressure to adapt quickly and sustainably. Traditional training programs often can fall short: knowledge is transferred, but lasting behavioral change remains limited. At Highberg, we believe that meaningful change only occurs when learning is embedded in behavior, and tied to actual behavior and habit formation.<br /></p>

Jonne Tillema

Elselieke van Aken

Netherlands

<title>From Awareness to Action: How Highberg partnered with… | Highberg</title>

From Awareness to Action: How Highberg partnered with Philips to enable behavioral change through gamified learning

Organizational

From Awareness to Action: How Highberg partnered with Philips to enable behavioral change through gamified learning

Enabling behavioral change through gamified learning

Read the whitepaper here.

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