Market Research

There are two types of (market) research: qualitative and quantitative research. Qualitative research is descriptive in nature, and its output often consists mostly of text (often forming hypotheses). On the other hand, quantitative research aims to generate 'hard' numbers and data (testing hypotheses). The choice between them depends on the context, and in some situations, it may be interesting to combine qualitative and quantitative research.

No Ties (1996) has its own research software and panel, and can therefore respond quickly and flexibly to client needs, ensuring efficient market research with short turnaround times. No Ties began by supporting organizations on the technical side of market research. Later, the inVotes panel was developed, followed by the Peil.nl panel. Currently, market surveys are still conducted with the company's own software “V”.

Highberg supports organizations in solving the most pressing marketing, communication, and employee issues based on hard facts (data). We assist our clients in making the right choice regarding the type of (market) research, developing the research design, and conducting the research (qualitative and/or quantitative). We bring together data from various sources and have access to our own ISO-certified panels for conducting research among consumers, employees, and business audiences. As a client, you get direct online access to these (market) research panels.

It is often difficult to set up and conduct (market) research properly yourself. There is a lot involved, such as formulating the right research questions, choosing the appropriate methodology and collecting and analyzing data. In addition, privacy guidelines, as stated in the AVG, play a crucial role. Ensuring proper procedures and compliance with laws and regulations requires specific knowledge and diligence. We not only make insights accessible and understandable, but also help to make them directly applicable through clear dashboards. That is why outsourcing (market) research to No Ties and working with a professional and external partner such as Highberg is always a smart choice. Our specialists distinguish themselves through customer focus, quality and speed for a very attractive price.

To achieve the most relevant insights and demonstrably impact the top line, a step-by-step plan is followed.

• It begins with defining the business question: what is the challenge, and why is it relevant? This can then be translated into analytical questions. Choices such as opting for quantitative or qualitative research, online or offline methods, one-time or recurring surveys, using an existing customer database, or requiring a panel are all important considerations.
• Once the research design is aligned with you, we, in collaboration with you, proceed to prepare for the research. This includes tasks such as formulating questions and sending out announcements.
• Following the preparation, we initiate the fieldwork. After collecting all the data, it is transformed from an unstructured amount of data into a structured set of information.
• The next phase involves analysis using data science techniques. The outcomes are then visualized in a dashboard. As a client, you can use these insights to implement actions based on the findings.
• Finally, various metrics are used to verify whether the results have been achieved or if adjustments are necessary.

The final product that we ultimately deliver is predetermined. Broadly speaking, there are three end products for our clients:

1. Dashboard
2. Report (including summary, conclusion, and recommendations)
3. Data (SPSS or Excel)