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Business Manager Public Courses

About the role

You will manage Highberg’s public courses portfolio: a selected set of training courses with proven online demand and a close link to Highberg’s consulting capabilities. Higherg’s public courses portfolio is operating under the brand Gladwell Academy. You are responsible for the end-to-end performance of public courses, including portfolio selection, generating online awareness and demand, converting demand into enrollments, and ensuring excellent training delivery operations and customer care.

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Why Highberg

At Highberg, we turn vision into movement and ambition into reality. We know that real transformation demands more than ideas: it demands people who make them happen. We believe in doing, not just designing. In partnerships built on trust and shared purpose. Our people work as one, combining humanity, strategy, and deep expertise. Because when people and purpose move together, we create change that endures.

Get in touch About Highberg
We design – then we deliver

We are both the architects and the builders of transformation, making sure plans become reality

Hands-on collaboration

We work side by side with you. Committed and invested, taking ownership from start to finish

Cross European, locally rooted

We combine international scale with strong local presence in The Netherlands and DACH

Culture as a catalyst

Our culture and way of collaborating are unique, creating immediate impact and driving sustainable results

Your work as Business Manager Public Courses at Highberg

Responsibilities

  • Developing and launching open enrollment training products, improving curriculum quality, market research to identify skill gaps, and enhancing learner experience.
  • Own the public courses portfolio: define and manage a focused set of training courses aligned to market demand and Highberg capabilities (pricing, planning, lifecycle).
  • Drive the digital funnel end-to-end: build awareness and demand, optimize conversion to enrollments, and ensure smooth customer journeys across the website and CRM.
  • Manage and run delivery, customer care and public courses business development manager: steer training operations and service quality, working with the delivery team, sales, trainers.
  • Manage our external digital marketing partner(s) and together with the public courses business development manager our external brokers: steer priorities, deliverables and performance to improve reach, conversion and lead quality.
  • Turn public courses into consulting value: create a reliable follow-up and lead-routing approach and translate into qualified consulting opportunities.
  • Manage performance: accountable for results, using clear KPIs and continuous improvement cadence with internal stakeholders and partners.
    • People management: including coaching, development, and performance of your team. As a member of the Management Team of E&C, you actively contribute to shaping the company’s strategic direction.

Who you are

  • Key Skills: Strategic thinking, market sensitivity, user-centric design approach, and strong communication for cross-functional collaboration;
  • Structured and execution-driven: you translate strategy into a clear operating rhythm and consistent delivery;
  • Commercial and data-informed: you optimize performance using insights, experimentation, and clear trade-offs;
  • Strong ownership: you take end-to-end responsibility and follow through on results;
  • Collaborative and influential: you align stakeholders and partners while maintaining momentum;
  • Change-ready: you professionalize operations and customer care while improving outcomes.

What we are asking

  • Bachelor or Master level in Business, Marketing, Digital Commerce, or a comparable field;
  • 7 + years in roles combining product/portfolio management with digital commercial ownership (e-commerce, growth, funnel optimization), ideally in professional services, education, or B2B environments;
  • Preferably experience in a management position;
  • E-commerce / digital commerce experience: owning an online funnel from awareness to conversion and purchase;
  • Operational team management: experience leading customer care and operations teams, including planning, performance steering and continuous improvement;
  • Vendor/partner management: clear prioritization and performance steering;
  • CRM proficiency (HubSpot experience is a strong plus) and the ability to design clean lead-routing processes across systems;
  • Stakeholder management across commercial, operations, and consulting leadership in a hub-based organization;
  • People leadership: able to develop, motivate, and manage performance of teams;
  • Professional working proficiency in Dutch and English.

What we offer

  • A competitive monthly base salary between €6500-€7500 depending on experience and experience level;
  • Excellent benefits including performance pay based on lead generation and revenue, mobility options, pension and leave;
  • Sincere attention to personal development including coaching by colleagues, access to and wide range of education and training and a personal development plan with matching investments;
  • A place within a challenging and growing organization where taking personal responsibility is valued, you have the autonomy and freedom to perform your work flexibly with short lines of communication with colleagues;
  • A pleasant working environment with a pleasant and easily accessible office, focus on performance as a team and numerous social activities such as get-togethers, sports activities and team meetings.
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About the culture

We’re a European transformation consultancy that believes real progress starts with people — their ideas, their energy, their courage to change. Founded in the Netherlands, we’re growing across Europe, bringing together diverse teams united by one ambition: to create lasting impact. Together with our clients, we turn ambition into action and change into enduring results. Curiosity drives us forward, collaboration keeps us connected, and our shared commitment ensures that every transformation becomes something that truly lasts. We move. Together. For lasting impact.

Learn more about Highberg

Our Application Process

As soon as we are excited about your application, we will get in touch quickly to schedule an initial intake with Hub Lead Niels Groen & Chief Financial Officer Michel Tuijp. If, after this conversation, we are both still enthusiastic, a second interview will follow with Cell Lead Miranda Goossens & a potential colleague from the team. If we are still a match after that, we would be happy to make you an offer.

About the team

At Highberg, we help organizations move forward through strategy, transformation, and people-focused change. You will join the Education & Coaching (E&C) team, part of our Organization & Strategy (O&S) Hub, where we build and run our learning brand and platform, connecting education directly to Highberg’s consulting capabilities.

Want to know more about this role?

If you have any questions or would like to discuss this vacancy further about opportunities within Highberg, please contact Marleen Werkhoven (HR Business Partner), via marleen.werkhoven@highberg.com or +31 642779221.

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