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Turning data into direction

We help organizations in solving their most pressing marketing, communication, and employee challenges — powered by hard facts and real data.
Our Market Research team helps you make confident, evidence-based decisions that drive impact and growth.

Great decisions start with great questions. Together, we define the right research approach — qualitative, quantitative, or a blend of both — to uncover what truly matters.
From market trends and brand positioning to employee engagement and customer experience, we combine structured analysis with human insight to reveal patterns that drive performance.

Through our partnership with No Ties, Highberg offers direct access to ISO-certified research panels among consumers, employees, and business audiences.
Our in-house software and secure panels  ensure research that is reliable, compliant, and fast — turning complexity into clarity.

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How we do it

  • Every insight begins with clarity. We work with you to define the business challenge and translate it into sharp, researchable questions. Whether you’re testing a campaign, exploring a new market, or understanding employee sentiment — we start by asking what truly matters.

  • No one-size-fits-all studies here. We design the right approach for your context — online or offline, qualitative or quantitative, one-off or recurring. From brand and communication studies to product innovation and engagement research, each design is built to capture the truth behind your market, customers, and teams.

  • Insights are only as good as the data behind them. Through our partnership with No Ties, we use secure, ISO-certified panels and GDPR-compliant processes to gather reliable feedback from consumers, employees, and business audiences. Every response is real, every dataset actionable

  • Our analysts transform data into clear, visual stories using advanced analytics and intuitive dashboards. We don’t stop at reporting — we help you activate insights with practical recommendations and measurable actions.
    The outcome: better decisions, stronger brands, and higher engagement — all built on facts that move your business forward.

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NoTies

No Ties helps organizations become truly data-driven. Since our founding in 1996, we’ve grown from technical market research specialists to a full-service data and marketing analytics agency. We combine research, dashboarding, and analytics to transform data into insights and results.
We believe that data-driven decision-making leads to better performance. Context is essential for properly understanding data, which is why we focus on marketing challenges. By combining market research, dashboarding, and analytics, we help organizations become truly data-driven.
At NoTies, we adhere to strict quality standards and are certified according to various codes of conduct and standards. Furthermore, we are technology-agnostic and always choose the solution that best suits the client’s context. Our expertise includes Power BI, Tableau, SPSS, Python, R, and Microsoft Azure, as well as our own proprietary software for market research, panel management, and data analysis.

Want to know more? Visit the NoTies website

Want to know more about Market Research?

Reach out to Ronald Stay in touch

Ronald is an experienced and customer-focused professional who is accustomed to establishing new relationships and successfully maintaining existing ones. He is an independent, optimistic, and energetic team player with a passion for data, insights, and software that help organizations move forward.

With over 20 years of experience as an account manager, particularly in the field of marketing intelligence, Ronald has gained extensive expertise in customer and employee satisfaction, customer experience (CX), branding, communication, product development, and pricing throughout his career.

Currently, Ronald works as the Lead Market Researcher at Highberg Amsterdam. He can help you with your most pressing Marketing & Sales challenges based on hard facts (data).

Want to know more? Connect with Ronald on LinkedIn.

  • ronald.lenselink@highberg.com
  • +31 6 28891489
Get to know Ronald
Ronald Lenselink
Lead Market & People Research

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As an organization, you want your employees to enjoy their work. Happy employees ultimately lead to happy customers, and vice versa. Furthermore, employees who are satisfied with their work and employer are likely to stay with the organization for a longer time. This is particularly important now, given the significant challenges in the job market. One way to measure the satisfaction of employees is through an Employee Satisfaction Survey (ESS). In this method, you ask a set of questions through a survey and repeat the process annually. Although almost every organization is familiar with an ESS, this traditional approach is becoming less popular. This is mainly due to the fact that the one-year interval is too long, the creation, facilitation, completion, and analysis of surveys consume a lot of time, and ultimately, the return on investment is perceived as insufficient. An alternative to the Employee Satisfaction Survey (ESS) is a Voice of the Employee (VoE) Survey. With this approach, the focus is on structured and continuous measurement, analysis, interpretation, and follow-up of the 'voice of the employee.' It revolves around the employees' experiences, known as the Employee Experience. When you understand the employees' experiences and what influences them, you can respond accordingly. This is precisely what a large insurer aimed to achieve with their Voice of the Employee Survey.
Case study
2 years ago | 1 min read
Voice of the Employee Survey: interpreting and analyzing open-ended responses

How do you truly listen to your employees? As an organization, you want your employees to enjoy their work. Happy employees ultimately lead to happy customers, and vice versa. Moreover, employees who are satisfied with their work and employer are more likely to stay with the organization longer. This is especially important now as the tightness of the labor market is strongly felt. One way to measure the level of employee satisfaction is through an Employee Satisfaction Survey (ESS). This involves surveying employees with a set of questions and repeating this process annually. Although almost every organization is familiar with an ESS, this traditional method of research is becoming less popular. This is mainly because the interval of a year is too long, creating, facilitating, filling out and analyzing the surveys takes a lot of time, and all of this ultimately yields (too) little. An alternative to the ESS is a Voice of the Employee Survey. With this approach, you focus on structured and continuous measurement, analysis, interpretation and follow-up of the voice of the employee. It concerns the experience of employees, or rather, the Employee Experience. When you know what the experience is and what influences it, you can respond accordingly. This is exactly what a major insurer had in mind with their Voice of the Employee Survey. Alex Hellemons, Analytics Translator at Highberg, has guided this project and is keen to share more about it.

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