Meet the team

Bas Drogtrop brings 25 years of experience in digital growth, innovation and performance marketing. He helps leaders translate the potential of AI into tangible business impact and sustainable growth. As founder of GetSparked, one of Europe’s largest communities for AI founders, executives and investors, he has built a broad network and strong thought leadership. In his role as Director AI at Highberg, he leads projects that help organizations implement AI in a structured and effective way, working closely with colleagues across disciplines and taking responsibility for both successful delivery and measurable commercial and operational results. Want to know more? Connect with Bas on LinkedIn.

• bas.drogtrop@highberg.com

Anne is a change consultant at Highberg, specializing in leadership development and culture. Change is ultimately about people. Anne stands alongside leaders and employees throughout this process, helping them get to the core. Where do you want to go? What is currently holding you back? And what is your next step? She works with organizations to build their culture and to strengthen team and leadership development. Her style is characterized by a clear direction, tangible results, strong connection, and a passion for having the real conversation. Where friction is needed for growth, she does not shy away from it. Want to learn more? Connect with Anne on LinkedIn.

• anne.debrouwer@highberg.com
• 0622894806

Together with his team, Hendrik helps clients unlock the full potential of their markets, organizations, and employees. With a pragmatic and empathetic approach, he leads projects to success, focusing on long-term results. Since 2011, Hendrik has been a management consultant and became a managing partner in 2017. He has successfully contributed his expertise to over 150 projects in the fields of business management, digital transformation, and innovation. As an expert in the media industry, he advises leading companies in Europe, with a focus on strategy, performance, and growth. Want to know more? Connect with Hendrik on LinkedIn.

• hendrik.langen@highberg.com
• +49 (0)40 376 6500

Laura is a Managing Consultant at Highberg. She helps organizations recognize and address the risks of digitalization. Laura believes that a good conversation about privacy and other public values can foster innovation by improving the quality of services and products through appropriate measures. She is enthusiastic and positive, with a strong focus on understanding each client's needs. Laura weighs the risks and opportunities of digitalization and supports organizations in making comprehensive decisions. She leads a team of consultants aiming to promote responsible innovation, balancing the opportunities of data usage with public values, legal compliance, and operational efficiency. Her team consists of privacy and AI experts with diverse areas of expertise, such as law, technology, business administration, or ethics, working together to achieve these goals. Want to know more? Connect with Laura on LinkedIn.

• Laura.natrop@highberg.com
• +31 (0)6 207 035 92

Niclas is partner at Highberg and a strategist as well as an experienced project manager in the media and consulting industry. He has over 8 years of experience in implementing initiatives to increase competitiveness, whether through cost and efficiency improvements, the professionalization of market development, or the development of suitable complementary offerings and business models (organic and inorganic). Want to know more? Connect with Niclas on LinkedIn.

• niclas.heidenreich@highberg.com
• +49 (0)40 376 6504

Christoph is managing partner and leading the Data & AI practise at Highberg. He has over 12 years of experience in designing data strategies, developing technical data infrastructure, AI algorithms, and developing organizations to support clients achieving a competitive edge through data and AI. Want to know more? Connect with Christoph on LinkedIn.

• christoph.mayer@highberg.com
• +49 (0)40 376 6502

Alexander Kahlmann is managing partner at Highberg. He has been advising for over 20 years large and medium-sized clients from media, professional services, financial services and manufacturing on the design and implementation of major optimisation programmes. His focus is on the agile digital transformation of organisations with the aim of increasing results and accelerating innovation. He has also led a large number of complex restructuring, integration and reorganisation projects. Want to know more? Connect with Alexander on LinkedIn.

• alexander.kahlmann@highberg.com
• +49 40 3766500

Patric Tongbhoyai is managing partner at Highberg. He has over 20 years of experience in implementing initiatives to increase competitiveness, whether through cost and efficiency improvements, the professionalisation of market cultivation or the development of suitable complementary offerings and business models (organic and inorganic). Want to know more? Connect with Patric on LinkedIn.

• partric.tongbhoyai@highberg.com
• +49 40 3766500

Florian van Santen is a Partner at Highberg. He assists large organizations in (digital) transformations, focusing on developing organizational capabilities needed to perform in a digital age. Florian has extensive experience in the fields of managing (large) transformation programs, strategy-execution implementations and portfolio management change programs. His drive is helping people and organizations to move forward and creating exciting organizations that can effectively respond to internal and external changes. Florian has led several large-scale (agile) transformations and has advised businesses in healthcare, travel, high-tech engineering , energy and (online) retail.Want to know more? Connect with Florian on LinkedIn.

• florian.vansanten@highberg.com
• +31 6 28991183

Niels Groen (1984) is partner at Highberg. Niels has extensive experience as an advisor for clients in both the private and public sector. He assists clients on issues in the fields of strategy, effective program and project organizations, and scaling agile. Moreover, Niels holds a PhD in policy and governance, based on his research on escalating public IT-projects. His research work has been published in the book 'De Bodemloze Put'. Clients most value Niels’ highly analytical and yet simultaneously creative way of thinking. As a result, he is able to quickly grasp the issue at hand, and come up with surprising solutions. Moreover, his ability to communicate in a clear and non-threatening manner helps him to realize goals that require the involvement of multiple stakeholders.Want to know more? Connect with Niels on LinkedIn.

• niels.groen@highberg.com
• +31 6 52042099

Gido helps organizations to transform from conventional HR to data-driven HR. He supports organization all the way from People Analytics strategy, to roadmap development and implementation. In all three phases Gido takes an integral approach to People Analytics, considering people, process, technology and structure. He successfully supported organizations like ASML, Aegon, Jumbo, Friesland Campina and Van Lanschot Kempen in their transformation to data driven HR.Want to know more? Connect with Gido on LinkedIn.

• gido.vanpuijenbroek@highberg.com
• +31 6 15915590

Sjoerd Hogenbirk is partner at Highberg. Sjoerd has extensive experience in guiding large-scale change initiatives aimed at achieving a performance breakthrough. In roles as a manager, program manager, and consultant, he has assisted both commercial and (semi) public organizations in their improvement efforts. His background is in management and organizational sciences and theology. He is Lean Black Belt certified and adopts a holitisch, no-nonsense approach to improvement. His strength lies in making the (change) vision explicit, creating support for the movement and making more impact together than you can ever realize on your own. 'Logic will get you from A to B. Imagination will take you everywhere.Want to know more? Connect with Sjoerd onLinkedIn.

• sjoerd.hogenbirk@highberg.com
• 31615954171