Meet the team

Rita Ekkelenkamp is Partner at Highberg and achieved a MSC at the Univeristy of Groningen and Macau (China) in Business Administration. Rita has extensive experience in organisational design. She helps organizations to clarify their strategy into clear and effective organisational structures, business and job models including performance management. She partners with diverse set of stakeholders like super visory boards, board of directors and senior managers to support the realization of the organisations startegy. She manages the organizational design team within Highberg. Rita's strenght lies in making complex strategic ambitions tangible and actionable in a pragmatic way. Rita works closely with clients, co‑creating solutions that fit their specific context and challenges. Through this collaborative approach, she helps organizations design structures and a way ofg working that are both practical and sustainable, enabling strategy to truly come to life in day‑to‑day operations. Want to know more? Connect with Rita on LinkedIn.

• rita.ekkelenkamp@highberg.com

Sanne Oude Veldhuis is consultant pension and reward at Highberg with an MSc in Mathematics of Operations Research at the University of Twente. She supports organizations with analyzing and designing future-proof pension schemes and reward policies. She applies her analytical background in applied mathematics to solve complex client challenges, with a focus on making pension schemes and the transition to a new pension system understandable for all employees within an organization. Her strength lies in logical thinking and thorough problem analysis, breaking down complex challenges and turning them into clear insights. She excels at making difficult topics like pension schemes and complex employment conditions or CLAs accessible and understandable. Want to know more? Connect with Sanne on LinkedIn.

• sanne.oudeveldhuis@highberg.com

Simon Atteveld is a Transformation Consultant at Highberg and holds a MSc in Strategy & Organization from de Vrije Universiteit. Simon is a results-driven transformation consultant with extensive experience in organizational and digital change. Combining strategic insight with a pragmatic approach, he gets organizations that are stuck moving again. In transformation journeys, Simon brings calm, direction, and decisiveness. He helps organizations make sharp choices, clarify decision-making, and ensure that priorities translate from paper to the shop floor. Want to know more? Connect with Simon on LinkedIn.

• Simon.atteveld@highberg.com

Mandy Jorna is a consultant at Highberg with and achieved a MSc in Strategic Management, a MSc in Environment and Resource Management and a BSc in Liberal ARTs and Sciences with a major in Business and International Relations. Mandy has experience supporting transformation initiatives, from department-level improvements, focusing on process and behaviour, to agile transformations in both public and private sectors. She is Lean Green Belt certified and a SAFe Practice Consultant. Mandy approaches change with optimism, curiosity, and analytical clarity. She is structured and forward-thinking, with a strong sense of commitment and ownership. Driven by a desire to create positive impact, she combines organizational sensitivity with a global outlook and a continuous learning mindset. Want to know more? Connect with Mandy on LinkedIn.

• mandy.jorna@highberg.com

Max van Haarlem is a consultant at Highberg and holds a MSc in Business Administration from de Vrije Universiteit Amsterdam. Max loves making the complex simple. With a background spanning management consulting, large-scale agile transformation, and performance measurement, he has guided commercial and public organizations through change that actually sticks. He's SPC certified and always keeps the eyes on the prize. Max likes to get things done, but never alone. He listens carefully, challenges constructively, and builds the kind of trust that makes change actually stick. He measures progress, but never loses sight of the people making it happen. Want to know more? Connect with Max on LinkedIn.

• max.vanhaarlem@highberg.com

• floris.vanderlaan@highberg.com

• danielle.vanhal@highberg.com

Joep is a Consultant Rewards & Benefits at Highberg and holds a Master’s degree in International Relations from the Vrije Universiteit Amsterdam. Since 2021, Joep has been supporting organizations with challenges related to reward policies and broader HR topics. He is driven by his strong sense of social responsibility and aims to deliver solutions that align with an organization’s mission and vision. Joep is goal-oriented and results-driven, and is known for his engaged and collaborative approach. He works closely with clients to develop practical and tailored solutions, keeping both the organization and its employees in mind. His approach is characterized by collaboration, clear communication, and translating challenges into concrete results. Want to know more? Connect with Joep on LinkedIn.

• joep.sturm@highberg.com

Bram is Consultant Reward and Pensions, BSc Econometrics and Operations Research and MSc Quantitative Finance and Actuarial Science. Since 2021, Bram has been guiding employers through challenging transformations in pension schemes and reward policies. These transformations require the translation of his quantitative background into clear, actionable solutions: Making complex matters simple. His approach centers on taking full ownership and staying engaged throughout the entire client journey. He navigates complex transformations by combining analytical precision with pragmatic solutions — communicating clearly across all levels of the organization, from the board to a Works Council or individual employees. Want to know more? Connect with Bram on LinkedIn.

• bram.vanderheijden@highberg.com

Jan Tuijp is a Lead Market Researcher within the People Analytics & Research department at Highberg. With his background in market research and data analysis, he helps organizations make better-informed decisions based on data-driven insights. Jan translates complex research data into clear and actionable insights on behavior, experience, and trends. He works at the intersection of research, data science, and organizational challenges, supporting clients in understanding their employees, customers, and broader societal context. What sets Jan apart is his ability not only to analyze data, but also to interpret it and translate it into concrete actions. He combines analytical sharpness with a practical, results-oriented approach, ensuring that insights truly make an impact in practice.

• jan.tuijp@highberg.com

Ruby is a reward consultant at Highberg and has an academic background in Artificial Intelligence and Data Science. She previously worked as a business analyst in the financial sector. Ruby supports organizations in designing, modelling, and implementing future-proof reward policies, taking into account the perspectives of both employer and employee. She translates complex problems and analyses into clear, accessible advice that can be understood across the organization. Ruby works with precision, calmness, and genuine commitment. She enjoys diving into complex challenges and stays focused on what is possible. She understands that data provides direction but does not tell the whole story, and therefore combines analytical insights with a strong sense of context and human perspective. In collaboration with clients and colleagues, Ruby develops solutions that are both well-founded and intuitive. Want to know more? Connect with Ruby on LinkedIn.

• ruby.pel@highberg.com

Sihan is a pension consultant at Highberg and achieved MSC at Erasmus University of Rotterdam in quantitative finance. In her role as a pension consultant, she supports organizations in navigating the transition to the new Dutch pension system. Her work focuses on analysing different pension scheme designs, exploring possible scenarios and helping clients understand the long-term implications of their policy and financial choices. She approachs her work with a structured and analytical mindset, with a focus on translating complex questions into clear and actionable insights. She enjoys breaking down complicated topics and identifying what truly matters for decision-making. Want to know more? Connect with Sihan on LinkedIn.

• sihan.li@highberg.com