Whitepaper

Whitepaper: Video as a business model for media companies

1 min read
July 24, 2025
Whitepaper: Video as a business model for media companies

Declining print sales – growing video usage: The media market is facing upheaval. Those who strategically use moving images today not only create proximity to the target group, but also open the door to new sources of revenue. Our current whitepaper shows how publishers can develop sustainable business models with high margins using video advertising, paid content, and service offerings.

Whether snackable clips, live webinars, or syndicated news formats – scalable video formats can be produced efficiently and monetized in a targeted manner. The best publishers achieve up to 60% EBIT margin – a real argument for investing in moving images.

Download the whitepaper “Video as a business model for media companies” here

Download for free now and find out the relevance of a data-based HR strategy.

Would you like to learn more?

Arrange a non-binding, free 30-minute consultation with our Managing Partner and video expert Alexander Kahlmann and receive concrete guidance for your video strategy.

Contact:
Alexander Kahlmann, Managing Partner Highberg
alexander.kahlmann@highberg.com

Alexander Kahlmann
Alexander Kahlmann

Managing Partner

Alexander Kahlmann is managing partner at Highberg. He has been advising for over 20 years large and medium-sized clients from media, professional services, financial services…
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