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Gamification for behavioural change

1 min read
November 10, 2025
Gamification for behavioural change

Gamification is a scalable change approach to achieve sustained desired behavior and improve performance in the workplace.

Gamification is the application of motivational elements from games in the real world. In a game, individuals play to become better at something, as a team or as individuals. One player may play to win, another player wants to explore, and the next player aims to achieve as many points as possible. It’s clear that people are different, and gamification can be successfully applied to achieve goals and teach new behaviors to large groups of people. How this works is explained in this whitepaper. Gamification is based on the combination of change management, performance management and game theory. Download the whitepaper: Gamification to change behavior.

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