Recruitment Survey: Measuring the Candidate Experience
The current job market poses a challenge for many companies. What's going on? Let's review some illustrative CBS figures with you. In the Netherlands, there is a historically low unemployment rate (3.1% in 2023 compared to 3.6% in 2022). Moreover, there has been a growing vacancy rate for three consecutive years; in 2023, this number was 123,000. In a job market where labor participation is high (72.2%), this means that organizations must make an effort to attract candidates. In short, candidates have many options. When a candidate shows interest in your organization and applies, you want to provide them with a good candidate experience. This is how candidates are treated during the application process, from the first contact to the final decision, as it greatly influences their perception of your company. Let's illustrate this with research and opportunities during an application. We look at three personas: Candidates, new employees, and rejected candidates.