Highberg’s assignment
“Help us to develop a gamification concept that helps us to motivate and support our employees to contribute to our ESG commitments.”
Our approach
In co-creation with Philips Group Sustainability, we developed a pilot game consisting of six levels and three bonus levels in which players are guided through a cycle of understanding, funneling, applying, executing and checking.
Players started by gaining understanding of the ESG commitments. They funneled those commitments to fit their department. They applied the commitments and what they mean for their department to their day-to-day work by formulating goals for their team. They executed actions to reach those goals and conclusively checked their results.
The game was rolled out at a Benelux department consisting of about 100 players over a period of eight weeks. Each team set its own goals that fit their context and are in line with the ESG commitments and their department’s sustainability vision.
Results
As a result, these teams have made a significant step in becoming more responsible and sustainable within their field and inspire their colleagues, clients and families. On top of that they had fun working together and learned more about the Philips ESG commitments.
