From Awareness to Action: How Highberg partnered with Philips to enable behavioral change through gamified learning
This whitepaper describes how we co-designed a gamified, behavior-driven intervention that led to measurable results.
Highberg was approached to help with a cultural transformation and the launch of their new internal strategy. This involved the following goals:
Together with the client transformation department we formed a transformation team. We started with several workshops with top management to refine and align on the new strategy. As a result, we captured the strategy in one explanatory visual. This visual among other things we used for communicating the new strategy. In close collaboration with the communication department we prepared the official internal strategy launch.
The new strategy is emergent and therefore constant validation is critical. We established organizational OKRs and designed a strategy deployment mechanism of quarterly events, where we plan and align priorities, accompanied with a monthly sync to track progress. This new installed process embodies the objectives of fostering a culture of transparency, learning organization, and accountability.
The next step is to connect the departmental operations to the strategy deployment rhythm and build a continuous feedback loop.
“I truly enjoy working with this client. Although I have never met the team in person, I feel we have been working at the same desk. The industry and business challenges demand a shift in how the client operates. It was a great experience to design and install new strategic and operational processes in close collaboration with the client.”– Eveline Sintnicolaas, consultant
This whitepaper describes how we co-designed a gamified, behavior-driven intervention that led to measurable results.
At a time when print products are under increasing pressure, a publishing group launched an ambitious project to strengthen customer loyalty.
We welcome Consultday as the latest addition to the Highberg. With this step, we strengthen our expertise at the intersection of HR, IT, and digital HR transformation, an area of strategic importance for organizations navigating change.