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From Awareness to Action: How Highberg partnered with Philips to enable behavioral change through gamified learning

1 min read
November 10, 2025
From Awareness to Action: How Highberg partnered with Philips to enable behavioral change through gamified learning

In an era of constant transformation, organizations are under pressure to adapt quickly and sustainably. Traditional training programs often can fall short: knowledge is transferred, but lasting behavioral change remains limited. At Highberg, we believe that meaningful change only occurs when learning is embedded in behavior, and tied to actual behavior and habit formation.

Enabling behavioral change through gamified learning
The team from Philips Continuous Improvement approached Highberg with a clear question: how can we ensure that integrated ways of working are not only understood but also adopted and sustained in daily team routines across locations? This whitepaper describes how we co-designed a gamified, behavior-driven intervention that led to measurable results.

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