Organizational culture is the backbone of every successful company and influences everything from employee engagement to overall performance. But if culture is so crucial, why would you guess at it? Without measurement, improvement is impossible. We help you use data-driven research to gain valuable insights into your organizational culture, so you can create an environment that stimulates growth, aligns with your goals, and delivers results.
Research shows that there is a strong relationship between a positive organizational culture and the long-term success of an organization. A strong, positive company culture enables employees to feel good in the workplace and perform optimally – essential elements for long-term success. However, when the culture is not well aligned with employees and strategy, we see the opposite effect: employees feel less engaged with the organization, leave the organization, and employee productivity decreases.
In the case of major organizational change, these risks are even more pronounced. Think of:
If the culture is not aligned with these changes, this can lead to resistance and problems in executing the work.
Yet for many companies, investing in culture is not seen as a priority. This is because managers see culture as “abstract” or believe that culture automatically adapts to changes. Finally, managers often feel they already have a good idea of the culture, so they don’t see the value in investigating the culture. Therefore, in many organizations, decisions about organizational culture are made based on management assumptions and intuition, rather than on data and facts. These assumptions about culture can often be misleading, which can lead to inefficient decisions.
For this reason, Highberg believes in making organizational culture measurable. With a data-driven Culture Scan, you focus on what really matters. You align the culture with your strategy and strengthen both your organization’s performance and your employees’ engagement.
Many companies hesitate to measure their culture because it is a complex process. Effective measurements require expertise in data analysis, research, organizational culture, and change management, which is difficult to combine within one team. Additionally, culture measurement depends on honest feedback from employees. However, concerns about confidentiality, anonymity, and possible negative consequences of sharing their opinion can hinder openness and limit the quality of insights.
At Highberg, we use the Culture Scan to make your organizational culture measurable. Through our expertise in People & Culture Analytics and change management, we can deliver data-driven insights that organizations can really work with. Privacy and anonymity are also a high priority for us, allowing us to create a safe space for employees to share their opinions honestly and openly. This results in reliable insights that enable organizations to work specifically on strengthening their culture.
But don’t just take our word for it; listen to some of the many clients we have helped improve their culture with the Highberg Culture Scan.
Three government security organizations in the Netherlands decided to merge, which brought many changes for employees. Additionally, there were already many cultural differences in the organization. Therefore, cultural alignment was an important part of the transition for the client. They chose Highberg because of our experience with quantitative and qualitative methods, but also the strict compliance with privacy and anonymity measures, which is naturally a high priority for government security organizations.
Highberg deployed the Culture Scan to map the similarities and differences of the various cultures, as well as which cultural aspects employees and managers hoped to see after the merger. It also tested whether the organization was ready for the change process.
The measurement provided valuable insights: there were clear concerns about the transition and the future culture, which were a surprise to management and the transition team, allowing them to better steer toward a successful integration.
Read the full case study here.
After a major reorganization, the Protestant Church was concerned about the culture and whether the organization’s core values still resonated with employees. Therefore, the organization engaged Highberg to support a culture change with data-driven insights. Highberg first conducted a baseline measurement to see what the current culture looks like and then conducted annual culture measurements for three years to track progress.
The initial findings revealed problems such as bureaucracy and hierarchy, which led to targeted actions such as reducing administrative burden and improving communication. Over time, employee satisfaction increased, especially regarding hierarchy, collaboration, and reduced bureaucracy. Engagement scores also rose significantly. The transparent, data-driven approach promoted employee engagement and positivity about the ongoing cultural transformation.
Read the full case study here.
This client is an international leader in the agricultural sector but felt the pressure of competition to grow. A new leadership team was appointed to support this expansion of the organization. As part of this, they first wanted to understand the culture within the company and identify pain points within the culture. What cultural values define the company according to employees? What culture do they envision for the future? And is there support for the newly formulated core values?
The client had no clear insight into the company culture and how employees evaluate the current leadership. Therefore, Highberg was asked to map the current culture and measure how employees see the organization. To date, Highberg has conducted four Culture Scans within the organization, each showing progress in employee engagement and growing alignment with the new core values. To track progress well, Highberg has developed a dashboard where trends of the key culture indicators, such as the main cultural aspects, employee engagement, and support for core values, are visible at a glance.
You gain insight into how the organizational culture is currently experienced by employees, so you know where you stand. The Culture Scan not only maps the entire culture, but we also analyze the different subcultures within the organization, such as differences between teams, departments, new employees, and employees who are developing more slowly.
We discover what employees find important in the organizational culture and what their ideal culture would be.
We measure the extent to which employees are willing to change, so we know if they are open to the necessary culture changes and if they have confidence in the change process.
The results offer concrete starting points for interventions, allowing you to gradually align the culture with organizational goals and employee expectations.
The Highberg Culture Scan maps the culture by engaging with the entire organization. This happens through a combination of a questionnaire and interviews.
The questionnaire is distributed to all employees and managers within the organization, allowing us to map both the current and desired culture. We find it important not only to look at the overall culture, but also to analyze what subcultures exist within the organization. For example: What differences do employees and managers experience? Are there differences between teams, or between new employees and employees with more years of service?
We obtain information for subgroups as much as possible from the HR system, so the questionnaire can remain more concise and there is more room to ask targeted questions about the culture. We apply our anonymity and privacy policy to ensure that employees cannot be traced by anyone involved in this research.
There are moments when certain results require further investigation. For example, the questionnaire may show a decline in team collaboration, with a specific drop in the evaluation of communication between departments and knowledge sharing. While this indicates a clear direction, it doesn’t explain why collaboration is declining. Is it due to unclear processes, a lack of trust between teams, or perhaps work pressure that hinders collaboration? Thanks to our expertise in conducting interviews, Highberg can investigate these questions further and thus gain deeper insight into the culture.
Using Barrett’s Values Model, we ask employees to evaluate the work values in the current culture and say which values they would like to see in the future culture. Examples of work values are formal vs. informal, chaotic vs. structured, and rules vs. freedom.
Based on Schein’s Culture Model, we map the key cultural elements of the organization. We examine how leadership is shaped, how employees interact with each other and with rules and procedures, and which symbols reflect the organizational culture, such as corporate identity, office layout, and dress codes.
We investigate not only how these cultural expressions are shaped in the current situation, but also how employees would like to see them in the ideal situation.
We measure important factors such as employee experience, psychological safety, and retention intention, so organizations can later assess whether the culture has had a positive impact. We use our benchmark studies to provide context to these results. This allows you to easily compare how your organization scores compared to other similar organizations in your sector.
Improving culture brings changes. If employees are not willing to go along with these changes, it can hinder their success. For readiness for change, we measure the extent to which the organization is ready for change. We ask whether employees see the necessity of the change, whether they are willing to change, and whether they have confidence that the organization has the right resources.
Highberg maps the key insights about the current culture and desired culture, and provides advice on how you can develop the culture in a comprehensive management report.
When there is more need for detailed information, we offer interactive dashboards that visualize the results. This allows clients to dive deeper into the data and analyze and compare cultural differences between subgroups, such as based on length of service, between teams or departments, etc.
But obtaining the insights is just the beginning. Highberg can help you transform your organizational culture. For more information, visit our page on culture development.
How often you should measure your culture depends on your organizational goals, the dynamics within your company, and the degree of change you are undergoing. Generally, it is recommended to measure culture at least every two/three years, but during major changes, such as a merger, restructuring, or strategy change, it can be useful to measure more frequently (for example, annually). But you can also choose to conduct a measurement before the change process and after the change process.
Generally, the Culture Scan process, from kick-off to presenting the data, takes about 12-14 weeks. If you choose not to conduct interviews, this process can be shortened to 10 to 12 weeks.
It may be that you want to investigate a specific cultural aspect. We can help you with this. Think for example of:
• Learning and development culture
• Feedback culture
• Leadership
• Diversity, equality and inclusion
• Trust in the organization
• Conflict management
If you want to further investigate a specific aspect of organizational culture, we invite you to engage with us. Together we can explore what possibilities there are to improve this aspect.
While culture and employee satisfaction are deeply connected, they are not the same thing.
Employee satisfaction is about how employees feel, while culture concerns the underlying behaviors and values that determine an organization’s success. Culture influences the execution of business strategy, while employee satisfaction does not directly do this. A strong culture ensures that employees exhibit the right behaviors to realize the strategy, leading to long-term success. Measuring culture helps organizations understand the deep-rooted beliefs and behaviors that drive business results, while employee satisfaction is mainly an outcome of the work experience. Both are important, but culture is the foundation for sustainable change and success.
Highberg applies a strict anonymity and privacy policy when obtaining data, to ensure that employees can freely share their opinions without negative consequences. We have developed a system where we do not receive traceable personal data (such as names, email addresses, phone numbers, etc.) and our clients only receive the grouped results. We apply a minimum number of employees per group, so that employee responses cannot be traced. This way, the research is completely anonymous for both parties.