Article
The Psychology of Change in Digital Transformation #2
In the first part , various forms of resistance in digital transformation were analysed, ranging from passive inertia to strong reactance. This second part focuses on interventions: specific actions organizations can implement to effectively address resistance. The world of behavioral economics is explored, along with interventions organizations can use to address inertia, skepticism, and reactance. Practical examples demonstrate how these interventions can be effectively applied for successful change management in digital transformation.