Gido van Puijenbroek

Gido van Puijenbroek

Partner at Highberg

About Gido

Gido is Managing Partner at Highberg and holds an MBA from the Rotterdam School of Management

Gido specializes in AI Driven HR. With more than a decade of experience in the field of HR Analytics & AI, he has successfully collaborated with organizations such as ASML, NN Group, Jumbo Supermarkets, FrieslandCampina, and AS Watson —helping them leverage AI to improve both the Employee Experience and overall business performance. He regularly speaks at industry conferences and leading business universities such as Nyenrode, showcasing his results‑oriented approach to AI Driven HR.

His strength lies in defining a People Analytics & AI north star, turning the north star into a practical roadmap and organizing execution momentum.

Want to know more? Connect with Gido on LinkedIn.

Written by Gido

See all
Article
1 min read
October 9, 2025
Highberg EU Pay Transparency Directive Benchmark- (2025)

The EU Pay Transparency Directive (EUPTD) is reshaping how organizations manage and communicate pay fairness across Europe. To help employers prepare, Highberg conducted a benchmark study among 112 large organizations in the Netherlands, Europe, and beyond. This report provides key insights into: levels of organizational readiness and compliance, main challenges and opportunities of the EUPTD and practical steps to achieve sustainable compliance.

Article
6 min read
March 18, 2024
The voice of the employee: How to listen to your employees

In the marketing world, actively listening to customers to meet their needs has become standard practice. Irma Doze, co-author of the book 'HR-analytics', now sees the same trend emerging among employees. But how do you actively listen to your employees, and why is it valuable?

Article
5 min read
December 28, 2023
Governance within People (HR) Analytics: insourcing or outsourcing

To successfully implement HR analytics or people analytics, governance is crucial, and you need experts in various roles within the data domain. But what are those roles exactly, and is it more practical to have them in-house (insourcing) or to outsource them to an external party (outsourcing)? Highberg has gained a lot of experience with governance models for HR analytics. Therefore, the various possibilities are explored in more detail below.

Case study
4 min read
December 28, 2023
Making the change to Data driven HR

Many companies are beginning to embrace a data-driven HR approach. However, this shift is not always as straightforward as it may appear. A case study is presented below in which a client successfully transitioned to a more data-driven way of working.

Product
1 min read
December 27, 2023
How to use dashboards and metrics to keep talent management on track

Tracking key employee retention and attrition metrics can help organizations identify areas of heightened employee attrition and measure the effectiveness of retention efforts. Ideally, these metrics are included in a visual and interactive HR dashboard (e.g. PowerBI or Tableau) that allows HR professionals to swiftly identify if and where challenges exist.

Product
2 min read
December 27, 2023
What are examples of data driven employee journey surveys?

As the reasons for employee attrition can differ per sector and even per company, but also because organizations can be in a different HR Analytics maturity stage, the solutions (HR-)organizations implement around data driven employee retention and attrition also vary. Below are some common data driven employee retention and attrition practices organized in three categories: surveys, analytics/data science and dashboarding/metrics. Below we will elaborate on a few of the surveys organizations can utilize to improve their Talent journey.